READING CINEMAS

In 2007, Reading International Inc purchased 15 theatres within the Pacific chain in California and Hawaii, and on February 22, 2008, became Reading Cinemas, with the exception of the Hawaiian theatres, which remained under the Consolidated Theatres banner. In October 2008, Reading Entertainment and Screenvision entered into a long-term contract to provide digital, satellite-based pre show to all Reading Cinemas locations in the United States. Replacing traditional slide show presentation, the digital pre-show by Screenvision would cover advertisements from television shows. Reading Cinemas began installing digital projection in 4 of its theatres in the United States using DLP projection technology. These projectors are also capable of showing Digital 3-D presentations.

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